This essay argues for an expanded role for dialogue and relational communication in public relations practice.
Aiming to elaborate on J. E. Grunig and Hunt's (1984) typology of publics in a way that captures the dynamics in communication during issue evolution, this study introduced a theoretical framework of Communicant Activeness in Problem Solving (CAPS).
This paper extends current rhetorical approaches to analyzing crisis communication. By adapting Linell's (1998) focus on the balance between initiatives and responses to crisis communication, this study extends traditional understandings of the offensive and defensive orientation to crisis communication.