Chinese Communication

Does Culture Matter?

With our general question "Does Culture Matter?" we investigate the persuasive effects of culturally oriented online political ads. In doing so, we lay the foundation for a framework that can be used to bridge the cultural gap through making online political information more appealing to the country's ethnically diverse citizens.

Hollywood's piracy in China: A case of US public diplomacy in the globalization age?

The essay identifies the phenomenon of Hollywood piracy in China as an agent of American expansion in the region, amplifying the distribution of US popular culture artifacts.

Chinese Consumers' Skepticism Toward Advertising

This study examined Chinese consumers' skepticism toward advertising for five media types (television, radio, newspaper, magazine, and the Internet) and six product categories (cosmetics, automotive, drug, retail, food, and real estate) as well as different media use habits.

Inventing Familial Agency from Powerlessness: Ban Zhao's Lessons for Women

For many centuries Chinese women have been trained to San-chong Si-de or "Three Obediences and Four Virtues," as set forth in Nüjie, (Lessons for Women), written in 106 C.E. by Ban Zhao, during the East Han dynasty.